Balluch displaying the general poverty of ambition of new welfarism assuming, like Marcus, that some will be totally deaf to appeals for change while many may be persuaded to move in baby steps. Effectively, Ballach takes that old 'realist' line about asking for all or nothing and getting nothing.
New welfarists' lack of commitment to animal rights is shown by the fact that they offer not resistance and awakening but appeasement: from Balluch's claim that it's too hard to be a strict vegan, to Marcus' pre-emptive defeatism, to Friedrich's defense of CAK.