ARCO's Abolitionists - A Vegan Forum

This PETA press release is truly disgusting. If there was anyone left wondering whether or not PETA was an actual animal rights organization, this should confirm they are not. PETA is a pathetic sellout corporation that has become co-opted and compromised by big business interests they should unequivocally oppose.

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BELL & EVANS BECOMES INDUSTRY LEADER IN REDUCING SUFFERING AT SLAUGHTER

Chicken Supplier Praised for Becoming First U.S. Company to Plan Conversion to Improved Slaughter Method Within a Year

For Immediate Release:
October 22, 2010

Contact:
Robbyn Brooks 757-622-7382

Fredericksburg, Pa. — Following talks with PETA, Fredericksburg, Pa.–based chicken producer Bell & Evans has pledged to implement within one year's time the most advanced slaughter technology for better animal welfare, a system called "slow induction anesthesia" (SIA). This pledge places the company at the forefront of the chicken industry with regard to animal welfare measures.

"By pledging to adopt a slaughter system that greatly reduces the suffering of chickens, Bell & Evans shows that animal welfare and good business go hand in hand," says PETA Executive Vice President Tracy Reiman. "Consumers are demanding that companies take steps to reduce animal suffering, and by listening to consumers' wishes, Bell & Evans has set a new standard in the chicken-supply industry."

SIA, also referred to as "controlled-atmosphere killing," is used to ensure that birds experience little discomfort while they are put to sleep; birds are not removed from the transportation drawers until after unconsciousness has been induced. Also appealing to the company is the fact that the system is simple and easy to use, operate, and clean. All issues associated with conventional practices are eliminated, ensuring optimum animal welfare and a superior, safe working environment. The birds do not suffer broken wings and legs while being shackled upside down and are never scalded to death in defeathering tanks, and there is no opportunity for workers to abuse birds. SIA also improves worker conditions because chickens do not struggle as slaughterhouse workers handle them.

"We are pleased to once again lead the way for the rest of the chicken industry," says Scott Sechler, Bell & Evans' chair and president. "Animal welfare is a key component of our business; we put our money where our mouth is because it's the right thing to do."

For more information, please visit PETA.org/cak and BellandEvans.com.
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Link: http://www.peta.org/mediacenter/news-re ... ghter.aspx

So do Bell & Evans packages get stamped, "Approved by Peta"?