http://www.petatv.com/tvpopup/Prefs.asp ... 007_petatv
This video was posted on Facebook by Ryan Huling (the "College Campaign Coordinator at peta2")
The provided video description was:
From huge victories for animals to exciting new celebrity campaigns, 2007 was a big year for PETA. Watch the highlights now. For related information, click here.
His personal video description was:
For all those folks that say "PETA doesn't accomplish anything".
2007 highlight video. Check it out!!
My public comment on his posting...
I see they managed to help perpetuate sexism through the objectification of the female body. Sexism does hurt people, very directly I might add. I see that PeTA is still building a top-down movement lead by celebrities and people with 6 digit salaries. I see that they have one video setup involving Newkirk and a turkey. Did PeTA open up any sanctuaries or shelters this year? Support any TNR work? Did PeTA spend any time attempting to convince its 1.8 million members that if they take animal interests seriously... they have absolutely no choice but reject all animal use (i.e. go vegan)? Perhaps that would jeopardize too many revenue streams. Why put in so much work to help regulate the torture of sows? Was that campaign honestly a "huge victory" Ryan? Is Michael Vick really any different than all of the non-vegan PeTA members? In both cases, you have the completely unnecessary infliction of death and misery.
Why such gravitation to media-hype stories, and an attention by any means necessary credo? Why so little effort at the grass-roots work of educating people about veganism (the only rational means of generating a societal paradigm shift)? Why tell people to support shutting down the tiger exhibit at one zoo, when you know that every exhibit needs to be shut down at every zoo! Why is PeTA excited about promoting the gassing of turkeys to the food industry? Putting aside the inherent rights-violation... won't that only make people feel better about continuing to eat turkeys, and provide food industry players with a powerful card in their back-pocket? "Oh, well PeTA gave us an award" or "we worked with PeTA to develop our slaughter methods". Maybe one day Butterball could claim to have "PeTA approved slaughter". Then you guys could announce another HUGE VICTORY and keep those funds rolling in. Perhaps we can look forward to an IPO from PeTA in 2008?
Finally. Why wasn't 2007 the year that PeTA stopped misrepresenting the animal rights position. More on that here...
http://www.ipetitions.com/petition/PETAPET/index.html
His three rather prompt private responses to me...
Hi Nathan,
Thanks for the comments. I'll be brief in my response, since you touch on a wide variety of topics.
1) Sexiness is not the same thing as sexism. PETA uses sexiness in its ads because (as much as we would love for them to) most people don't want to watch videos of animals being killed. You and I both know that they should, but the fact of the matter is that the vast majority of the population would rather live in blind ignorance than find out what happens in slaughterhouses and other places where animals are abused.
We respond to this by using naked ads (using male and female volunteers) to draw attention to issues that people would otherwise turn a blind eye to. It is a person's personal choice whether or not to use their body as a political weapon to educate others about issues that they care about. Indeed, it would be a far greater injustice to silence them from speaking out about these topics.
2) When you ask about the emphasis on "media-hype stories", I can't help but wonder whether any executives in the meat, dairy, fur, and other industires fear a campaign from a group that relies entirely on grassroots activism. Certainly PETA does the largest grassroots efforts of any animal rights organization on Earth, but we also do media activism as well because that is where you reach out to whole new audiences.
If you asked 10 butchers which animal rights group they hate the most, 10 out of 10 of them would say "PETA". The reason for this is because we threaten their industry more than any other organization on the planet, because we reach out to their audience (lazy TV watchers) and say "WAKE UP!". That's how you win campaigns, and PETA has been winning them for decades. How else do you get Polo Ralph Lauren to stop selling fur? By leaflets alone? Of course not.
3) I'm glad to see that there is a diversity of opinions in the animal rights movement, since that is an integral part of any social justice movement. You have every right to gather petition signatures and so on, but the fact of the matter is that Peter Singer, Tom Regan, and virtually any other animal rights scholar would be able to confirm that PETA is the most effective animal rights organization on Earth, and that we are making progress that scares the crap out of industries that exploit animals. We are driving up the costs of their products (meat, dairy, eggs, etc.), and exposing them through our undercover investigations. We hit them in every single angle we possibly can, because that's what it takes to bring about change.
I hope this helps you understand our position a little better. As you can imagine, I will be deleting your comments from my posted item, since this is really more of a personal conversation I would think. No use in filling up any more space in other people's newsfeeds, eh?
Thanks, and keep up the great work!
P.S. - If you haven't already, make sure to check out this article from Satya Magazine with Bruce Friedrich (PETA VP) from several years ago, talking about the McD's campaign. It touches on many of the issues that you discuss: http://www.satyamag.com/june02/friedrich.html
Also, if you're familiar with Dr. Steven Best, he also discusses the effectiveness of our fast food campaigns in this piece (http://www.animalliberationfront.com/Ph ... sition.htm - scan to the "PETA Power" section)
Here's am excerpt from the latter article:
"Beyond the immediate gains, PETA's campaigns helped to focus a spotlight on the horrors that transpire in factory farms and slaughterhouses that previously did not exist. PETA and other groups have created an unprecedented gain: "For the first time," United Poultry Concerns stated, the [farmed] animals themselves have been declared to matter," as opposed to the slaughterhouse workers or the environment. This is truly a momentous step, not to be undervalued from purist grounds. Rather than allowing people to feel better about eating meat, it is just as likely people were appalled by what they learned and began to eat less meat or none at all -- a change PETA and other national groups continue to promote through their vegan education campaigns. Ultimately, change must come from below, from a growing movement of enlightened consumers. But the struggle to transform the consumers and the producers of meat has now become one."

